Friday, 8th November 2013, Venture Hive Miami

1010 NE 2nd Ave  Miami, FL 33132 | Metromover stop: Eleventh Street Metromover Station.

FREE PARKING | FREE WI-FI | FREE COFFEE

Time Room 1 Room 2
08:30 – 09:00

Registration and Badge pick up

Registration and Badge pick up

09:00 – 11:00
Pay per click & SEO: Search marketing strategies to target Latin America

People attending to this workshop will learn about:

- The Latin America search marketing opportunity
- What are the main differences between Latam countries and what are the tools to determine the right keyword approach.
- How can a PPC advertiser take advantage of low competition and long tail in Latin America.
- How to address SEO challenges for multi-country websites.

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 Social Media Workshop: The 5CS to Facebook SuccessThis Workshop will help you to develop and run successful Facebook strategies. With our 5Cs method, you can learn how to target consumers, develop concepts, content, and communication, and use metrics to get the most out of your Facebook campaign. And learn, through case studies, that you can also make it!

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11:00 – 11:30 BREAK  BREAK
11:30 – 1:30
SEO for Mobile – Learn the ranking for mobile web version.

You will learn the  key factors that affect the search engines like Google or Bing, from technical SEO Mobile to Mobile content optimization. New update are released every month, keet your mobile website on the first positions and drive relevant traffic. SEO is an effective long term strategy to drive organice traffic constantly.

Mobile apps, HTML5 & mobile web as well as Google Glass
and other mobile wearable. Offered by Cindy Krum (MobileMoxie

 

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Workshop Analytics – Plan out your web analytics strategy, understand your reports.Learn what key performance indicators (KPI) you should be measuring. Get foundational and advanced techniques for e-commerce analytics. Learn about the power of segmentation and how to make it work for you.

- Learn what key performance indicators (KPI) you should be measuring
- Get foundational and advanced techniques for e-commerce analytics
- Learn about the power of segmentation and how to make it work for you

1:30 – 3:00 LUNCH  LUNCH
3:00 – 5:00 Conversion Optimization Workshop Five simple conversion methods that you can use to increase your online ROI by 50%Learn how to increase your online sales in just 40 minutes with our 5 key conversion methods:

  • Discover how ad continuity can decrease your exit and bounce rates
  • Learn how to design your web pages to increase interest and time on site
  • Find out how your visitors think and how to craft your pages around it
  • Discover how to communicate value and how it can influence purchase decisions
  • Learn how to remove the elements that are stopping your visitors from purchasing

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Workshop Real Time Cross MediaThis workshop will discuss the need to track and optimize the entire funnel when multiple digital media buys are in place. Understanding the path to conversion is key to increase leads/sales volume online and thus ROI. Ai Media Group has developed a priority system and strategy that acts in real time to optimize across networks and ad delivery methods.  We will show you how this is done and how it can apply to your digital marketing plan to increase your efficiency and ROI.

- learn how the connection between networks and medias are made.
- discuss how to act on this valuable info to increase leads/sales volume.
- Map out your media strategy using multiple networks and ad delivery methods.

 

 

 

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5:00 – 7:00 Workshop Content Marketing

In this workshop we will discuss what content marketing means to your business and how you can use content marketing to attract customers to your website. We will talk content marketing strategies and show you case studies about what works in content marketing and what doesn’t depending on the customers you serve. Lastly we will talk about tools that will help you create this content and we will also talk to you about channels for content distribution.

 

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Workshop AppsThis workshop will have both technical and strategy components to help you understand the current innovations on mobile security and how consumers and corporations are seeing the incursion of mobile apps in there lives. We will review privacy and security concerns on the consumer and enterprise space.

- Learn to integrate security component into mobile initiatives.
- Is the future of credit cards in the mobile payments?
- Understand how to deal with a false sense of security.

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