WebCongress Miami - James L. Knight Center - 7 & 8 November 2013



KeyNote Speakers

Bing Chen

Global Creator Development & Management Lead

Chad Lehman

Google New Business Team Lead North America

Chad Lehman is the New York agency lead for new business sales at Google. His team focuses on aiding medium and large companies getting on board with Google products and services. The team leads up new business ad sales for Google and YouTube in the US Hispanic market. Before Google Chad was Pan Regional advertising Sales Director for MTV Latin America and prior to that he opened and managed an office for Sony Pictures Television Latin America in Panama.

Rodrigo Salem

Head of Sales Pan Regional Latin America at Facebook

In 2012, Rodrigo was named Head of Pan Regional Sales for Facebook based in Miami. During this time, Rodrigo consolidated Facebook's footprint in the market by building a senior consultative sales team, established partnerships with top advertisers and becoming a thought leader presence in the Latin American media market.

Eduardo Fernandez

VP& Managing Director LATAM C&A | Blackberry

Eduardo is VP&MD at BlackBerry. He joined RIM in 2007 with the mission of establishing BlackBerry brand as the leading smartphone platform in Southern Europe. Lately he moved to US to oversee LATAM C&A markets.
He is associate professor at Menendez Pelayo University, the Digital Economy Institute ICEMD-ESIC and collaborates in the master program in Business & Telecom Law of Cremades&Calvo Sotelo.

Jordan Casey (13 years)

Casey Games - Founder, CEO & Programmer

Jordan Casey is a 13 year old self taught programmer and entrepreneur from a small city called Waterford in Ireland.He began programming at 9 and in 2012, at the age of 12 he launched his first startup, Casey Games.Casey Games is one of Ireland's most successful mobile game startups and have launched several successful iPhone and Android apps.The Company is also based in Waterford.

Simon Heseltine

Director in charge of Organic Audience Development | AOL

Simon Heseltine is the Director in charge of Organic Audience Development at AOL Inc. In this role Simon and his team are responsible for organic search and training across all AOL properties. Simon writes a bi-monthly column for SearchEngineWatch.com on online marketing topics, and has previously written for several other publications Simon is a frequent speaker at conferences around the world on a variety of online marketing topics. He also teaches SEO at Georgetown University in Washington, D.C., as part of their Digital Media Management program.

Dr. Susan Amat

Founder of Venture Hive

Dr. Susan Amat is a serial entrepreneur, starting her first business at age 15. She co-founded The Launch Pad at the University of Miami and developed Venture Hive, an accelerator and incubator based on economic development principals. Dr. Amat serves as Chair of Startup Florida for the Starup America Partnership and is the Chair of the STEM Board for Miami-Dade County Public Schools. In March 2012, Dr. Amat was honored at the White House as a Champion of Change for her work mentoring entrepreneurs.

John Freddy Vega

Cofounder and CEO | Mejorando.la - Cristalab

John Freddy Vega is the founder of Mejorando.la, the biggest effort on tech education in spanish. Also one of the few Google Glass Explorer. In Mejorando.la he and his team created Platzi, an incredible online education platform that inspires commitment and community, with tens of thousand students learning to become professional designers, developers and digital strategists. Mejorando.la has teached and reached people, online and offline, in every spanish speaking country in the world. He's also leader and founder of Cristalab.com, one of the biggest web design and development communities in spanish, as well as a recognized brand in Latin America with its education programs, internet related events, web projects and other related activities.

Carlos Maltagliatti

Sales Solution Specialist LATAM

Carlos Maltagliatti joined Microsoft as Brand Solutions Specialist. Later he became Sales Solution Specialist for Argentina & Chile and then he was relocated to Miami, US expanding his scope to the entire region including Mexico and Brazil. Carlos is responsible for bringing deep expertise of the solution offering to clients. This role includes educating the sales teams and connect with the product teams to scale & package those offerings. Carlos also was a keynote speaker in industry events in Argentina, Colombia, Chile, Peru, Uruguay, Costa Rica, Puerto Rico and US.

Hiram Enriquez

Director of Digital Product Innovation | VIACOM

Hiram Enriquez is a recognized leader and innovator in the digital media space, combining a solid expertise in editorial and audience products with a strong passion for journalism, technology, innovation and digital lifestyles. He is currently the Director of Digital Product Innovation for Viacom International Media Networks - The Americas, where he leads the planning and execution of the digital media strategy for Viacom properties in Latin America and the US Hispanic market, including Tr3s, MTV, Nickelodeon and Comedy Central. He previously worked as Digital Product Development leader for Univision Interactive Media, and is the former Programming Director for Yahoo! Hispanic Americas. Enriquez was the host and producer of Zona Digital, on CNN en Espanol, and a member of the team that launched the network.

Sundeep Kapur

Director Strategic Marketing-Ecommerce | NCR Corporation

Cindy Krum

CEO & Founder | MobileMoxie, Author of the Mobile Marketing book

Cindy Krum is the CEO and Founder of MobileMoxie, LLC, a mobile marketing consultancy and host of the most cutting-edge online mobile marketing tool set available today. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing and now also available in German, Italian, Korean and Chinese. She brings fresh and creative ideas to her clients, providing on-site training and workshops, as well as speaking at national and international trade events on a regular basis.

Amaury Blondet

Digital Media Manager | Discovery Communications

For the past nine years he has worked in the TV and advertising industry with a focus on digital media. Today, he is a digital media manager at Discovery Communications for Latin America, Brazil and the U.S. Hispanic market, managing the strategies and content development for all digital platforms (website, mobile apps, social media, etc.) of various brands such as Discovery Channel and Animal Planet. He’s also responsible for delivering thought leadership in the areas of social and digital media on behalf of Discovery.
In addition to this, he is the founder and executive director of Planeta Feliz, a nonprofit organization dedicated to helping create a happy and sustainable world. Today the organization works on projects in Colombia, Dominican Republic, United States, Haiti and Puerto Rico.

Giovanni Rodriguez

CEO at SocialxDesign, Contributor at Forbes

Giovanni Rodriguez is an author, speaker, and social entrepreneur with a special focus on cultural transformation. He works with government agencies, businesses, and NGOs to increase their market impact by more effectively empowering the people they serve -- online, offline and everywhere between. Past and current clients include the White House, the Democratic National Committee, the New York Stock Exchange, Unilever, Best Buy, SAP, and the AARP.

Liz Sarachek Blacker

Chief Revenue Officer | Terra USA

As Chief Revenue Officer at Terra, Sarachek Blacker oversees and manages sales and revenue responsibilities including US Hispanic opportunities across multiple platforms and clients extending into Latin America. Her prior role was SVP, Digital Sales for ImpreMedia and Publisher of Vista Magazine. Prior to this role, she was Executive Director of Sales for US Hispanic and Latin America for Yahoo! She is a past recipient of Ad Age's "Woman to Watch" Award and a frequent guest speaker and commentator on Hispanic and Multi-cultural media.

Alex Konanykhin

CEO at Transparent Business

Alex Konanykhin is a successful serial entrepreneur and book author. He's a winner of the New York Entrepreneur of the Year award and of the IT Visionary of the Year award by CIO magazine. Alex is the CEO of TransparentBusiness.com. A winner of the PC World Award, TransparentBusiness is in use in over 100 countries and has been acclaimed by major international publications as a major improvement in the way companies manage their workforce and contractors.

Sze Liu

CEO and Founder | 852 Creative Marketing & Design

Sze Liu is the CEO and Founder of 852 Creative Marketing & Design. Originally from Hong Kong. she has managed online and offline marketing for major corporations like Manpower, experienced in global business development, including projects based in China. Sze is also one of the top social media influencers in Miami with more than 60,000 followers online.

Adrian Pelez

Hootsuite Diplomat for Latam

Adrián Peláez is an Ambassador (Diplomat) for Hootsuite in Latam, he has an special training for Community Managers and Social Media Managers with emphasis in Customer Attention and Customer Experience. Director of the Social Media Institute with headquarters in Miami, he has been advising in Social Media topics for Companies, NGO´S, academy and government sector, he has made new media training for leaders, activists and citizens in the political sector He´s in charge of the section of Social Media for “Miami Diario” press.

Shira Lazar

Host, Executive Producer and Creator | “What’s Trending”, “Partners Project”

Shira Lazar is the Host and Executive Producer of the Emmy nominated live interactive daily show show and 24/7 news hub, “What’s Trending”. She is also the Host and Creator of the talk show of YouTube, “Partners Project”, interviewing the biggest YouTube stars.

Alex de Carvalho

Regional Development Director | Constant Contact

Alex helps companies get more clients through social media. He is the Regional Development Director, South Florida, for Constant Contact, where he helps businesses connect and engage with their customers. Prior to that, he advised blue-chip com­pa­nies on strate­gic ini­tia­tives. Clients have included Air France, Chevron, Gen­eral Motors, Sanofi-Aventis, Nor­tel Net­works, and the Finnish Ven­ture Cap­i­tal Association. In addi­tion to his career in con­sult­ing, Alex is an adjunct pro­fes­sor at the Uni­ver­sity of Miami’s School of Com­mu­ni­ca­tions. He teaches a full-semester course on social media and recently co-authored “Secur­ing the Clicks: Net­work Secu­rity in the Age of Social Media,” pub­lished by McGraw-Hill.

UnConference Speakers

Juan Diego Calle

CEO of .CO Internet S.A.S

Juan Diego Calle, a serial entrepreneur, is the founder and CEO of .CO Internet S.A.S., the registry operator for the .CO top level domain. Under Juan’s leadership, .CO was launched internationally in July of 2010, and has quickly become one of the most successful domain extensions in history.

Jay Berkowitz

Author of The Ten Golden Rules

Jay Berkowitz is the author of The Ten Golden Rules of Online Marketing, now in its fourth printing. He is a popular keynote presenter at conferences and events such as Inc 500, eBay Live, AdTech, Affiliate Summit, and The CEO Executive Forum. He is a featured expert for several National Media outlets and he was the lead Subject Matter Expert and a faculty member for the University of San Francisco Internet Marketing Course.

Arman Rousta

CEO | Blueliner

Arman is a serial entrepreneur and currently CEO of Blueliner, a global digital agency headquartered in New York, where he pioneered the holistic 7 Pillars of Digital Marketing framework. His ventures and thought leadership have been featured in major media including Crain’s, CNN Money, Wall Street Journal, NY Times, Time Magazine, Popular Mechanics, Young Entrepreneur. Blueliner's incubator division - Blueliner Labs - incubates innovative startups, the most recent of which is product development company, Ajustco.
Previously, he founded education funding portal 401kid, which has been a vital resource for millions of families since 2001. Arman was also Co-Founder of Exeter Technologies, where he co-invented hi-tech products, and guided the launch and sale of the popular Park-Zone product in 1998 to publicly traded Measurement Specialties (NQ: MEAS).

Robert Chavez

Co-Founder | Project LIFT

Robert Chavez is a healthcare executive with extensive experience in clinical operations, academic medical business administration, business and strategic planning, and data analytics for decision making. He has served in multiple capacities across the healthcare setting and most recently as the executive director of business intelligence for a major academic medical center with 3 hospitals, over 30 satellite facilities, and $1.8 Billion in annual revenues. Robert is one of a handful of fortunate healthcare executives practicing today who understands big data and has used it to frame critical thinking within the healthcare strategic setting.

Jack Hernandez

CEO at Acade.me

Jack's biggest passions are media and technology. Besides founding the tech blog SocialMediaAge.com, Jack has dedicated more than half of his lifetime working around the advertising, internet, media and television industries. Today, he is the founder of Topmedia, Inc., where he oversees digital projects from start to finish. Among Topmedia's advertising & client partners are companies such as AOL, Google, Indeed, MTV, and Yahoo! Jack has a Masters Degree in International Business, a B.A. in Multimedia Communications, and Minors both in Commercial Music and Film. He is currently working on the launch of his third start-up Acade.me, an open online education course site.

Auston Bunsen,

Chief Technology Officer | 1Sale.com

Auston Bunsen is the CTO at 1Sale.com. A large supporter of the small, but growing Miami tech scene, he organizes SuperConf annually. Previously an entrepreneur, programmer. Forever an advocate of open source software.

Alexander Heid

President | HackMiami

Alexander Heid is co-founder and President of HackMiami, and is a Senior Security Researcher at Prolexic Technologies with the PLXsert team. Previously Heid served as Chapter Chair for South Florida OWASP. He has previously worked within the finance and defense industries as a vulnerability analyst. Heid’s specialties include digital crime intelligence analysis, application security auditing, vulnerability analysis, penetration testing, and malware reversal. Much of the research he has participated in has been featured at national industry conferences and global mainstream media.

Bas Lansdorp

CEO & Founder | Mars One Foundation

Bas Lansdorp is co-founder and CEO of the Mars One Foundation. Mars One will establish a permanent human settlement on Mars in 2023 with crews arriving evert two years. Lansdorp has a Masters Degree in mechanical engineering and was co-founder and general manager of Airborne Wind Energy Company Ampyx Power before founding Mars One.

Brian Breslin

Founder and co-director | Refresh Miami

Brian is a long term web entrepreneur having been involved in various internet businesses since 1996. Over the years Brian’s firm, Infinimedia, has worked with a number of Fortune 500 firms. Brian is best known for his involvement in the South Florida tech community. His organization, Refresh, boasts thousands of members, and has helped drive millions of dollars in value creation for South Florida businesses. Brian was recently recognized as one of the top 20 leaders under 40 in South Florida by the Miami Herald, as nominated by his peers.

David LeVine

Founder | The LeVine Group LLC

David LeVine is a successful Silicon Valley entrepreneur and Internet pioneer who was inducted into the Smithsonian as one of the Top 100 Visionaries In Technology and is currently one of the most active players in the emerging South Florida startup scene.

Marcel Wassink

CEO SuperEvent

Educated MSc.in Computer Science at the Technical University in Dellf. He is a succesful executive who has had various senior roles in Nuance, Philips and Fujitsu. He worked and lived in various countries and has lead and grown business in various markets such as Healthcare, Speech Recognition and Clean Energy. He is co-founder and CEO of Superevent, the leading multi-event App with extensive programs, networking and interactivity features such as voting, messaging, rating, broadcasting, in-app twittering etc.

Brett Hudson

Director of Business Development, The LAB Miami

Brett Hudson serves as the Director for Business Development at The LAB Miami, Miami’s premier entrepreneurial arts and tech collaborative space. At The LAB, Brett focuses is the “civic and corporate innovation” expansion of The LAB’s vision, which engages large private and public sector institutions in creative problem solving alongside the entrepreneurial community. Hudson graduated with honors in Public Policy from Stanford University and was summa cum laude at NYC’s Baruch College, where he received his MPA.

Robert Hacker

Managing Director at GH Capital Partners

Manages GH Capital Partners, a consulting firm that specializes in growth strategies, acquisitions and turnarounds. He built a publicly-traded $1 billion company in Indonesia in seven years. He is a professor of entrepreneurship at Florida International University and has taught at MIT Sloan School of Management. He is the former CFO of One Laptop per Child and the author of Billion Dollar Company: An entrepreneur's guide to business models for high growth companies.

Michael Sayman

Founder & CEO | 4 Snaps

Michael Sayman is a 17 year old self taught programmer and entrepreneur from Miami. He began making apps at the age of 13 and has managed to achieve over 2.5 million downloads in his apps, at the age of 16 he launched 4 Snaps, and within a month it became the number 1 word game on the US App Store as well as in 24 other countries around the world. Michael's Hispanic background has allowed him to bring the app world to Latin America through numerous conferences he has given to top executives in countries such as Peru, Ecuador, and Bolivia.

Germán Montoya

co-managing director | Rokk3r

Germán Montoya, a Cornell and Harvard educated entrepreneur is a co-managing director at Rokk3r Labs in Miami Beach. German’s degrees in economics and years of experience at Accenture and McKinsey offer him a unique perspective to the startup and technology community. Montoya advises a number of startups in the Rokk3r Labs portfolio and spends the rest of his time dreaming up ideas to disrupt the ways in which people and businesses interact. Germán’s latest company, Ditty, will allow mobile users to communicate by emotion through music and movie lines.

Workshop Speakers

Jacqueline Jimenez

Innovative Marketing Consultant | The Innovative Consultant

Jackie Jimenez is The Innovative Consultant, focusing on integrated marketing communications. She co-organizes the South Florida WordPress group and WordCamp Miami 2013, staying ahead of the industry. Some clients that she's worked with are University of Central Florida, Marriott Vacation Club, and world-renowned hairstylist Peter Coppola. She often speaks about Social Media and Internet Marketing at conferences.

Diego Prusky

Founder & CEO | InPulse Digital

Diego Prusky is the CEO and founder of InPulse Digital Marketing, a leading multicultural digital agency working for the most influential companies in the entertainment and music industry including Universal Music Latin Entertainment, Warner Music, MTV, EMI Music, E! Latino Entertainment, and Sony Music Latin.

Gustavo Saientz

CEO and partner at Resultics

Resultics is the first SEM agency in Latin America and the first to become Google Certified Partner in the region. Passionate about metrics, results and business optimization with 15+ years of experience in the digital world, he has helped many companies in the region to achieve their goals. Gustavo also works as a professor at Universidad de Buenos Aires and Universidad de Palermo teaching SEM, SEO and Web Analytics and collaborates with IAB Argentina defining new standards for the market. He previously worked at Grupo Clarín, one of the biggest media groups in South America, as product manager and business development.

Karla Campos

Founder & COO | Social Media Sass

Karla is a happy web designer, copywriter (blogger), social media mastermind (addict), graphic maker and serial entrepreneur. She is the Founder and Chief Conspirator of Social Media Sass, a Social media (digital marketing) training, strategy & management consultancy. Karla is a Board Member of Social Media Club South Florida and the Founder of The Real Women of Social Media, an Internet reality show about social media & tech. Next to all that she's a soon to be published author of the book "The Chronicles of a Social Media Addict" and the Small Business Influencer 2013 Champion.

Ivan Imhoff from

optimisation department at House of Kaizen

Ivan is a straight talking digital marketing expert with experience heading up digital marketing for bluechip companies. Ivan now heads up the conversion rate optimisation department at House of Kaizen, combining his in-depth knowledge of ecommerce with a proven background in creative marketing solutions, revenue optimisation and user experience. An entrepreneur at heart his straight forward nature provides a refreshing change!

Ethan Clarke

Senior Account Manager - Ai Media Group

Ethan represents the South East region for Ai Media Group which is a New York based digital agency with proprietary cutting edge cross network attribution tracking and optimization systems. He has over 7 years of experience in Search Engine Marketing and digital advertising. He is responsible for prospecting new clients, training new staff, and day to day strategy to increase clients ROI. He has sold and managed campaigns in general marketing campaigns across the United States as well as a strong history of running US Hispanic and LATAM campaigns.

Julio Bailon

Managing Partner | SOFTBOLT

Entrepreneur and investor in technology initiatives. Founder of SOFTBOLT a mobile development company and WATUU a new concept of communication that brings music and IM (instant messaging) together. Security Consultant and Trainer for New Horizons. But on top of all a developer at heart.

Bilal Saleh

Principal Partner at E-Nor

Responsible for the US Southeastern region. He is a veteran of the mobile industry and has a background of more than 20 years as a global executive with experience in consulting, analytics, qualitative & quantitative market research, business development, sales, marketing and general management. Bilal has consulted global and regional service providers on analyzing market trends and developing business strategies to leverage opportunities in new media and converged applications and in developing innovative mobile end-user experiences and profitable business models.

Moderators, Presentators & MCs

Yendi Valdes

Executive Producer and CEO at Rokk3r TV

Yendi co-writes, produces, and hosts video content such as StartUp Weekly; a show about the latest news in Start Ups and Technology world wide. She is a native of Miami, FL and currently resides there. Her past I.T. experience started over 13 years ago at FIU as the office manager for University Technology Services Desktop Support. She also worked for various private firms as a CRM Administrator, Video Producer, and Software and Hardware Support Specialist. Yendi likes to build things.

Jacques Hart

CEO | Roar Media

Jacques Hart is the CEO of Roar Media, an integrated marketing-communications firm that combines traditional media with advertising internet marketing, including search and special marketing. He has 15 years + Internet marketing experience launching new ventures, managing marketing programs and growing revenue for leading publishers and Internet companies in a wide range of industries. He has implemented successful Internet marketing programs for numerous Fortune 500 companies, deploying a full spectrum of products, including search-engine marketing (paid and organic search), social media, behavioral and remarketing, Web-development, e-mail and more.

Ouali Benmeziane

CEO & Founder | WebCongress

Passionate about Search Marketing and Social Media. It is a French entrepreneur, creative, technically skilled and expert in online marketing strategies. Native Networker with high skills in public relations. In his career he has founded three startups and conducted 27 events and over 40 conferences bringing together web leaders such as: Google, Yahoo, Blackberry, SEOmoz, Twitter, Facebook and Spotify. He is currently the CEO of SearchCongress and WebCongress tech Events and he is director of the W-Academy, online marketing training school.

Juan José Núñez

Founder and CEO | Vertical3 Media

Juan José Núñez is the Founder and CEO of Vertical3 Media (www.vertical3media.com), an online marketing and advertising company focused on Digital Media for the US Hispanic, Spain and Latin American markets. He was COO at starMedia.com, one of the major Internet Portals of the US Hispanic and Latin American markets. He is a frequent speaker at conferences in the United States and Latin America. Mr. Nuñez is part of the Advisory Board of the Center for Hispanic Marketing Communication of the Florida State University. He was awarded as Top Digital Media Professional of the Year 2008 according to the trade Hispanic publication “Portada”

Riyaad Seecharan

Managing Partner, 18 Signals

An avid entrepreneur, speaker, writer and technologist, Riyaad is a founding member of 18 Signals, a healthcare technology firm focused on the idea that being healthy should be simple. Riyaad currently serves on the advisory corporate Board for Citymetrics and Emergent Engineers. Previously he was on the advisory Board for Apptimum, prior to its acquisition by Microsoft. In his capacity as a consultant, Riyaad has worked with fortune 500 companies such as Walmart, American Express, and Tradestation