Director - Bing Evangelism, Microsoft
Jason is a Director of Bing Evangelism for Microsoft. He and his team are responsible for cultivating deep relationships with advertisers and agencies, driving awareness, perception and adoption of Bing Ads and Bing.com. Previous to this role he was the Country Lead for Solution Specialist Sales at Microsoft Advertising Canada where he helped establish Microsoft as a thought leader in digital media and managed a team of digital media experts across multiple disciplines, providing innovation and inspiration, with a focus on helping clients develop creative, integrated, multi-screen executions. Jason has spoken extensively at a number of high profile industry events in the US and Canada, such as SES and Advertising Week, on topics related to Search Marketing, Multi-Screen Engagement, and the Future of Digital Media. He received a B.S. from MIT and an MBA from NYU’s Stern School of Business.
Content Partnerships, YouTube
At YouTube Nicole works closely with partners like Tonight Show with Jimmy Fallon, Casey Neistat and Laura Vitale to develop and execute a content strategy for their YouTube channels. She's also leading the YouTube effort to build a strong New York City community leading up to the launch of YouTube Space NY, a top of the line production facility opening later this year. Before YouTube Nicole produced the feature film Not Waving But Drowning starring Vanessa Ray and Adam Driver. The film has taken awards at film festivals like Napa Valley and screened at Paris' Champs Elysees Film Festival. Look out for it to be available online later this year.
Global Consumer Insights Manager, Microsoft
Today’s speaker is Nathalie Krup, Global Consumer Insights Manager based in Microsoft Advertising’s New York headquarters.Passionate about technology and what drives consumer behavior, at Microsoft she is responsible for working with key global customers to deliver consumer-centric insights that drive marketing strategies. Nathalie brings 10+ years’ experience in market insights and strategic consultation having developed and future-proofed strategies for companies such as Disney, Verizon, Sony and MetLife among others.Nathalie holds two Masters’ Degrees in Digital Economics and in Global Media from the London School of Economics and the University of Southern California, Annenberg School.
Head of US Hispanic and Pan LatAm Marketing, Business Marketing at Facebook
Michael Sotelo is the Head of Marketing for US Hispanics and Pan Regional Latin America for Facebook based out of Miami, FL. Before Facebook, Sotelo worked at a series of Digital Advertising agencies in Miami and Atlanta spear heading digital strategy initiatives for clients such as NASCAR, Norwegian Cruise Lines, Regions Bank, LAN/TAM Airways, Aeromexico, Air Canada, Enterprise/Alamo rental cars and several others. Prior to embarking in the Digital Agency world, Sotelo also held the position of Sr. Strategist of e-Commerce for Celebrity Cruise lines working with all internal and external disciplines within the company to guarantee efficiencies in driving revenue through the digital space in an effort to drive direct business within celebrity cruises.com. Sotelo also serves on a municipal board for the City of Coral Gables where he resides with his wife and two children. Michael holds a Bachelor’s degree from Florida State University and Master’s Degree from Florida International University.
CEO of Blueliner Marketing, LLC
ARMAN ROUSTA SERIAL ENTREPRENEUR; CEO OF BLUELINER Arman is a visionary entrepreneur who has built and presently owns several successful companies, including Blueliner, a global digital marketing agency headquartered in New York City, and with presence in five continents. He is the pioneer of the 7 Pillars of Digital Marketing™, a proprietary framework and holistic methodology for the planning, execution and analysis of integrated marketing. His expansive startup, marketing and product development accomplishments have been recognized in Crain’s, Wall Street Journal, NY Times, Popular Mechanics and Time Magazine, at industry conferences such as Adtech, and via industry awards, such as INPEX, W3 and Motortrend. Arman is also the Co-Founder of Ajustco, an innovative product development company, that is incubated by Blueliner; which is a prime success story for the application of the 7 Pillars methodology. Prior to Blueliner, Arman was Founder of 401kid, an education funding app for collegebound students, and before that, he was Co-Founder and COO of Exeter Technologies. He was a contributing inventor and guided the launch of the ubiquitous Park-Zone garage parking aid, generating over $7.5 million in sales before the product’s sale to a public company in 1999. Today, Arman leads Blueliner, managing global strategy and planning the company’s future. His present mission is to unveil the 7 Pillars of Digital Marketing™ and the larger framework - 12 Pillars of Integrated Marketing™ - across the world, as the de facto framework and methodology for all aspects of marketing. The company has expanded to India, China, Europe and Latin America over the past 10 years, in order to support innovation, infrastructure and expansion opportunities for its clients and startup ventures, with the aim of becoming the model marketing agency for the 21st century. Arman holds degrees in Political-Economics and Psychology from Columbia University, where he was an All-Ivy League Soccer player.
Megan Leap is President of LEAP, a digital marketing firm specializing in conversion-focused digital strategy and campaigns. Megan is a recognized expert on the intersection of search, conversion, social media, and content marketing, and her work has been featured in The New York Times, Entrepreneur Magazine, and SmartBrief. She speaks frequently at industry conferences, such as Content Marketing World, MarketingProfs’ B2B Forum, and Search Engine Strategies. Previously, Megan was in charge of marketing and content for the Online Marketing Institute, the most trusted source for digital marketing education and training. Prior to that, she was online marketing manager at MarketingProfs, where she led their social media and conversion optimization initiatives, and ion interactive, where she built their social media, marketing automation, and content program from the ground up. Follow Megan on Twitter @MeganLeap.
Smartzer LTD, CEO and Founder
Graduated from King's College London in 2009, followed by courses at Central St.Martins for fashion and New York Film Academy for film studies. I set up a production company Blackpearl Pictures in Los Angeles focusing on fashion documentaries aimed at the Finnish market. Followed by working on a few projects, I founded Smartzer in 2012. I am also about to complete her MSc Technology Entrepreneurship degree at UCL in London. Through working on Smartzer, which makes online videos shopable, creating a new revenue source for e-commerce, I have gained a deep understanding on how this new way of digital marketing through our analytics platforms.
Elianne is Principal and CEO of Speak Hispanic Marketing and the Vice-Chair of Marketing and PR for Latinos in Social Media (LATISM). Known online as @ERGeekGoddess, Elianne is the moderator to highly rated Google+ On Air broadcasts, Facebook and Twitter chats with up to 20+ million impressions. Her specialty is the production of high quality social media experiences that seamlessly merge online with offline efforts. She is considered one of the most influential Latinas in social media.
Buzz Radar, Director of Communications
With a passion for helping non-profits grow in communications and event production, Nicky Yates is a creative and hardworking professional focused on growing in the field of social media for social justice. Yates has experience creating digital strategies for beginning NGO's with a solid track record of sustainable growth and community engagement both online and offline. Nicky Yates received her Master’s degree in Psychology from NYU in 2007 and saw a passion for international aid sparked while spending time in Namibia and Kazakhstan. After spending two years as a Child Victim Specialist at the New York County District Attorney’s Office, Yates joined charity: water as Director of Communications and Volunteer Coordinator. During her time at charity: water, Yates led more than 300 volunteers and oversaw the social accounts as charity: water became the first NGO to reach 1 million followers. Since then, she's helped other non-profits like The National Suicide Prevention Lifeline and She's the First in their communications and volunteer efforts. She also worked as Director of Communications at Crowdcentric/Social Media Week, leading their social impact activations. Currently, she has recently assumed a similar role with Buzz Radar.
Executive Creative Director & Cofounder
Medialets’ Executive Creative Director and Cofounder, Theo has played a fundamental role in defining mobile rich media advertising since its inception. Beginning with the World’s First Shakeable Ad for Levi’s/Dockers (with OMD), Theo has overseen the conceptualization, design, and production of countless award-winning, first-to-market executions including HBO’s True Blood on iPhone (with PHD), the world’s first rich media iPad ad execution for Chase Sapphire (with T3), and thousands more. As ECD for the world’s most widely-deployed mobile 3rd party ad serving platform, Theo and his creative team collaborate closely with hundreds of leading agencies, brands, and publishers to develop rich media executions that push the boundaries of creative innovation and audience engagement.
Founder & President
Scott has over twenty years of experience in the communications business. He founded Jugular in 2006 and has guided the agency into a prominent position as one of the premier New York-based agencies that combines traditional communications with a strong digital and social media focus. Jugular’s current clients range from luxury travel companies to sports supplements; from IT to healthcare. Before Jugular, Scott developed campaigns for numerous agencies including McCann Erickson and Young & Rubicam Partnerships and has worked alongside advertising legends like Roy Grace, Diane Rothschild and Jerry Della Femina. Scott has originated campaigns for over 150 companies including IBM, Motorola, Nestle, Kraft, Mazda, and Sony. He has worked on products ranging from fast cars to bioengineered skin for diabetic patients. Prior to entering advertising (thinking then it would be all about drinking during the day) Scott taught English at NYU. His unique approach to writing instruction was featured in a New York Times article by the renowned education writer, Edward Fiske. Scott's students have included Chris Columbus (screenwriter of "Gremlins" and director of "Home Alone") and Cathy Schulman (Oscar winner for "Crash" and President of Mandalay Studios.) He claims absolutely no responsibility for their success. His many personal interests include the numerous social media pages he runs and an upcoming non-fiction book he is converting from his Twitter page entitled @nycstories--very true, and often very strange, overheard conversations he witnesses throughout the city. Scott holds a BA in English from Lafayette College in Easton, PA and an MA and ABD in English from New York University.
Founder of Co.MISSION Content Group
Ever since Harrison can remember, he’s been curious. About life, the world, cultures and why we as humans behave the way we do. This curiosity continues to take him down roads less traveled, as both an entrepreneur and content creator. Trying things that haven’t been tried before. Bringing new ideas into the world. Harrison believes in the power of emotion and aesthetic to move people. He also believes that in order to do things right, they should be done efficiently. He has a rare talent of finding ways for these opposing forces to coexist. An uncommon balance of left and right brain, in equal parts. Harrison began his career in the world of global brand advertising, marketing and production. Over the past few years, he has been creating short films and digital content for brands big and small. While his roles have spanned every major aspect of content creation, including director, writer, producer, DP, editor, color grader and sound mixer, he now focuses his time on running Co.MISSION and directing / overseeing key projects. Prior to forming Co.MISSION, Harrison worked with major global brands to develop new products, launch integrated advertising campaigns, and create strategic/results driven marketing plans to grow their business. He not only bring to the table a passion for content creation and storytelling, but also world class marketing experience from ad agencies Crispin Porter + Bogusky (CP+B) and Mcgarrybowen. He also held roles inside a major global brand like Burger King Corporation. During his time on the Burger King business, Adweek named the brand Advertiser of the Decade and CP+B was named Agency of the Decade by Ad Age. While at both CP+B and Mcgarrybowen, both agencies were named Ad Age’s Agency of the Year multiple years. During his time in advertising and corporate marketing, he launched over 40 TV spots, numerous integrated digital campaigns and new products around the world.
Acronym - CMO & Managing Director
Mike Grehan is CMO & Managing Director of digital marketing agency, Acronym. Perched on the 65th floor of the Empire State Building in New York City, he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns. Formerly, Mike was publisher of Search Engine Watch and ClickZ and Producer of the SES international conference series. He is the current Chairman of global trade association SEMPO, having been elected to the board of directors in 2010 and serving two years as President. Previously, Mike worked as a search marketing consultant with a number of international agencies, handling such global clients as SAP and Motorola. He is recognized as a leading search marketing expert and came online in 1995. He is author of numerous books and white papers on the subject of search marketing and is currently in the process of writing his new book "From Search To Social: Marketing To The Connected Consumer" to be published by Wiley in 2014