The speakers of SearchCongress come from New York, San Francisco, London, Denver, Stockholm, Madrid and Mexico to spend a evening with you, share a drink and meet you in the relaxed atmosphere of the Lounge Bar Gran Foc Barcelona (Eixample) before the conferences and workshops starts. It's free, you have no excuse not to attend. Come and meet the speakers, attendees of the SC and the organizing team. Sponsored by Online Marketing Institute who is going to conduct the pre-casting of teachers in Spanish for Spain and Latin America.
Friday 22 February 2013
Strategic Morning: Digital Marketing Strategies in 2013
In 2013 everything changes, Facebook launches new Graph Search, brands are seeking the ROI in social media, and interaction with the user is more frequent and more mobile than ever. Who loses the train, stays behind it. The Web data offers an increasing opportunity to optimize our strategies and obtain relevant information easily. The user begins to buy and pay with mobile, we are in 2013!
Inspirational Noon: What are the strategies and techniques of the future?
The speakers come to SearchCongress to present ideas and innovative solutions. We give Aaron and Matt the opportunity to speak, they are experts coming from the U.S. and will comment on studies undertaken with Google about the future of mobile advertising and social media strategies. Microsoft will discuss how to retain users with Skype, "touch" advertising on the TV, their new adCenter, integration with Facebook and Bing or what Windows 8 has to offer. The SEO of AOL and Huffington Post will share his knowledge, and the people from Adobe are also coming to discuss the new Google Ad Product Listing reaching Europe. Get inspired and register your company!
Training afternoon: Every 3 seconds a user dies somewhere in the network
The analytical and usability must be in the center of your digital strategy, line up with our experts on the latest digital techniques. Learn how to optimize your website, discover new metric, increases performance in social networks and search engines, discover practical tools and how the fact of integrating different platforms will save your business online! Hootsuite wants to introduce solutions for digital marketers today. Honestly, are you going to miss it?
Workshops: SEO Revolution | User Engagement | Social Media Integration | Analytics & Conversion
Networking Night: Search Party, most glamorous party of Internet
There is no word to describe a party like this, you better look at the video of the previous tech party we did in Barcelona.
Saturday 23 February 2013
Mobile MasterClass: take your business to the hand of each user
Arrives to Barcelona the Mobile World Congress with business leaders to discuss the future of the mobile industry and new technologies. Today your strategy, your brand and your sales are more mobile than ever, solutions like Square in the U.S. are now a reality in the hands of all SMEs. The Mobile Master Class will give you a preview of the future of mobile, mobile advertising, mobile apps and help you understand how you can be always close to your customers, wherever you are. The Master Class lasts for 4 hours, with one strategy and one theoretical part.